Social
Impact
Research
We run studies, user interviews, and user research, building extensive research findings. They are the foundation of our partnerships and product development.
Problems
Complicated finances, lack of guidance, and insufficient support – these are the biggest barriers for self-employed and founders in Germany. We work with organizations and federal ministries to build better solutions.
Major Stress Factor
Often very stressed
by Finances
No one hates freelancers like Germany
Carl, 39 years old — Writer from Sydney
In a User Interview, 2025 Berlin
We can change this
Starting and running a business shouldn't fail because of complicated finances and a lack of guidance.
We combine smart financial tools with strategic guidance and personal support – research-based and committed to ensuring the specific challenges of underrepresented groups shape every feature we build. The result: an ecosystem that removes barriers and makes getting started and everyday life easier for everyone.
Change Starts Here
Founding and self-employment are as diverse as our society: from agriculture to art to consulting. To keep it that way, we focus especially on the following areas.
This creates more equal opportunities and a more diverse, resilient economy.
Barriers
Through an ecosystem of education, smart tools, and collaborations.
Impact
For the UN Sustainable Development Goals on equal opportunities and a fairer economy (5, 8 and 10).
Accessibility
Open educational resources and fair pricing – making founding possible for more people.
People
Simple finances and support through our offerings in important situations.
Making a Difference together
We collaborate with institutions, organizations, and universities to expand the research foundation, reach more people, and create better solutions.
For ideas, questions, comments:
Discover the App
And the good feeling that everything has its place.
